The smart magician's guide to advertising and promotion, with over a hundred ways to advertise and get more dates!

Learn insider secrets of advertising your act at a price that won't break the bank.

Includes copy for advertising pieces, folders, and sales brochures, as well as suggested slogans for advertising giveaways.

One of the best pieces in the book is a treatise on how much to charge for your act. Undercharge and you've left money on the table, while overcharging can cost you the job.

This is a book you won't be able to put down till you've digested every word. And you'd better read it all, because if you don't, chances are, your competition will!

Only in this revised and enlarged edition will you find updated sources of supply, the IOU card trick, finding avertising ideas online, David Hoy's "protection" gimmick, and much more.

"Valuable information, the result of a lifetime of experience ... worth many times the cover price." (John Braun) "Will go a long way towards keeping your show in the public eye." (John J. Crimmins, Jr.) "Should be on your bookshelf, right beside John Booth's Forging Ahead in Magic." (Milbourne Christopher) "Ingenious. If you are a pro or semi-pro, or just curious, this is for you." (Dariel Fitzkee)

Magic World revised and expanded edition with three new chapters, plus additional updates.