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How to Book Your Act by Keith Parr & B.W. McCarronHow to Book Your Act
by Keith Parr & B. W. McCarron

Aimed primarily at the magician who desires to work clubs, casinos and taverns, this book reveals how to get your act booked, even if you don't have an agent!

The authors, who've combined to give performances in 30 states and Canada in clubs, taverns, theatres and on TV, reveal the secrets that booking agents and working professionals don't want you to know!

Not only does it cover how and what to include in your advertising, it provides tips on structuring your campaign to answer questions that your clients want to know.

Learn how to separate yourself from the rest of the pack, with these tried-and-proven methods.

You also get inside secrets on how to write an effective sales letter to accompany your promo kit. Learn how to write, edit and market your act. This information alone has sold for upwards of $10 by itself.


  • Introduction
  • Publicity for the Club Magician
  • Give Your Act Smash!
  • The One Act Show (15-20 minutes)
  • The Two Act Show (40-60 minutes)
  • Booking Your Show
  • Advertise It!
  • The Mailing List
  • When to Mail?
  • Insider Secrets for Writing Ads and Sales Letters That Get Results!
  • Sample Sales Letter
  • Publicizing Your Show
  • Getting the Big Dates
  • Night Clubs, Taverns, Etc.
  • In Conclusion
  • About the Authors
  • Thank You
  • Selected Bibliography

PDF format. 33 pages + supplement. Portions of this work previously appeared in Publicity for the Club Magician (a circa 1951 privately printed manuscript). This edition includes three new chapters. All text has been reset in crystal-clear type. ($5 US)

How to Book Your Act is now available for purchase at


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